Story Time

When we look at a watch, it seems almost natural not to be concerned about how its dial is protected from dust and shock: that is, by the invisible and reassuring presence of its crystal. Yet, historically, the application of crystals to protect watch dials is a very recent development. And it is part, among other things, of the application of so many other innovations that have made our watches more beautiful and safer.

So, let's examine in this article how crystal made its debut in our watches and how it has evolved over the years to become an integral and fundamental part of making them more efficient, safe, and weatherproof.

The watch seemed destined, like so many other objects, towards extinction. Nowadays, who needs more than a tool to watch the time and little else? Today we have smartphones, computers, and smartwatches. What good is a watch? How important is a high quality watch? 

Yet, the answer has been different than what could be expected. Not only is there great interest in wristwatches, but their sales - and prices - are continuing to rise, so much so that in 2021, the Swiss watch industry had its best year ever. So what's the secret behind these devilish watches that are still wrapped around many wrists?

Many times we come across this somewhat cryptic definition. What is an automatic watch, really? The most straightforward answer is "a watch that winds itself" - but that's only a tiny part of the whole world tucked inside the case of a self-winding watch.
So if you want to metaphorically open the back of your watch to understand how it works, that's exactly what we're here for!

How many of you have read these definitions and wondered what a watch movement really is? And the answer is probably, everyone. Learning about how a watch works isn’t difficult - it’s just a matter of putting our attention over the issue because the principle of a watch operation is quite intuitive. In this short article, we’re going to show you what’s inside, since the movement is, as you might have guessed, what makes your watch work. Are you ready?

Since their evolution, bezels have become crucial to watches because they have been able to provide different types of valuable indications for their wearers, which have simplified their lives by adding useful features to timepieces to measure many things - speeds, angles, distances - even heartbeats. So, are you ready to discover this very unique niche?

Modern watchmaking has changed a lot since that fateful date of December 25, 1969, which saw the launch of the first quartz watch movement, the Seiko Astron. Although the first batteries in watches were already used earlier, the introduction of quartz movements has quickly established the importance of these small and practical tools that have then found wide use in their different shapes and sizes. That's why it is helpful to discover and know them to understand their characteristics and how to take care of them.

There's a famous saying among watch lovers that goes, "a man with two watches never knows what time it is." But all jokes aside, there are many reasons why it can be a good idea to wear two watches simultaneously, and we'll also see who is known to do it habitually.

Why someone wears two watches at the same time is similar to why do people wear watches upside down: we might not understand the reason, but people usually have a few interesting justifications why they do that. Are you ready to find them out together?

While men are generally not big on jewelry, a watch is an item you’ll find on the wrist of almost every man regardless of occupation, race or age. You have to wear it practically all day, everyday. As such, your watch is not just how you to tell the time but an extension of yourself. It reflects a man’s likes, dislikes and his general attitude towards life.

The world of chronographs has always fascinated watch enthusiasts. Perhaps, the primary reason for this success is precisely in its ability to start and stop time, which gives us the illusion of dominating it. This specific function means that chronographs (and not chronometers, even though it might seem the opposite) have always been used to precisely calculate well-defined time intervals, mainly for scientific, sports, or military purposes. So, are you ready to dive into their fascinating history?
Time is running out!

The world is divided between watch enthusiasts and those who only use their watches to look at the time, especially recently, who have forgotten about timepieces and gone straight to their smartphones. But whichever category you belong to, you may have realized that watches generally cost money. And some, they cost a lot more than they really should! But this doesn't just apply to watches, but to so many other items where a successful brand is involved.

Whatever the case, let's start by finding out the motives why watches sometimes cost a lot. And you'll see that the reasons are many, and in some cases, they are less prominent than you expect.
Are you ready?

Our wristwatches wouldn't be wristwatches if lugs weren't invented. That's why it's important to know how they developed to understand better their influence on watches and the fit of the timepiece on our wrist and discover how they have helped it to change with the most appropriate strap to enhance its character.

Ever since watches were invented, they have been used for different reasons, and some of them are very peculiar, such as the one involving the use of a tachymeter scale. Of course, nowadays, nobody possibly uses timepieces to calculate speed anymore, as there are more sophisticated and easier instruments to use. Still, it is always interesting to know how a tool like a watch with a tachymeter works!