Story Time

Chronographs, which have always been a watch collector's delight, became extremely popular during the Fifties and Sixties because of two, if you like, typical applications.

The first was aviation, that is, pilot's watches. The second, and possibly the more mundane one, was motorsports, with the most famous track names still echoing in our ears. 

The same names have often marked the best-known models of watchmakers: one name for all, the legendary Rolex Daytona - whose true denomination, unknown to many, would actually be Cosmograph. But here we are, set at the starting line, with the traffic light pulsing to give us the green light. Are you ready for the race?

Every now and then, you've probably seen a curious display of people wearing their watches upside down - that is, with the hidden dial facing the wrist or on the inside of the wrist. And if you've been wondering why it's time to find out together.

Wearing your watch in a way or another says much about your personality: and wearing it upside down could definitely be a quirk for some, but it can also be a necessity. And indeed, it comes from a curious and particular historical tradition that is the case to tell.

Once upon a time - and we are talking about 500 years ago - a watch represented an important element in people's lives, much like what we consider cars today. The true gentleman also had to show his qualities in the watch's choice, which not only testified his class and socio-economic status but also became a distinguishing element of his character.

The evolution of watches over the years has greatly changed this aspect, and likewise, how we wear watches. But even if today it is no longer the "must" that it was up to fifty years ago, the watch continues to remain an essential element of the wardrobe, especially for men.

Do we want to discover together something more? Here is a small guide to doing so.

Quartz watches have been around since their launch in 1970 - and they were immensely successful, so much so that for a while, people thought that traditional mechanical watches might disappear altogether.

Luckily, it did not happen, but to tell you the truth, quartz watches have so many qualities: they're accurate, inexpensive, thin, and they work all the time. So, let's explore them together!

Automatic watches have been a fantastic discovery, especially when you consider when they were invented - the end of the 1700s. But so many people still wonder how reliable they are and how much the relentless work of the winding mechanism affects their performance and longevity. 

If you are the (happy) owner of an automatic watch, this article is for you. And if you are not fully satisfied, maybe after reading it you can become one!

Aug 25, 2021

Automatic watches have been, and continue to be, among the most popular models of mechanical watches, precisely because of their main feature: they work without having to be wound, like hand-wound watches, and without needing a battery, like quartz watches. They only need a few small steps to keep them in perfect working order in exchange for this flexibility.

If you're looking to solve all your doubts about an automatic watch winding and operation, you have come to the right place.

July 22, 2021