Story Time

With the significant development of people's appreciation for timepieces, there has also developed a considerable interest in second-hand watches. And this has caused an important market to grow, which has now reached, as a size, the primary sales market of the Maisons!
Let us examine this niche to give practical advice to all enthusiasts who may have approached.

If you haven't noticed, there is something new in the world of watchmaking: a surge of interest in watches, mainly in mechanical ones, all over the world. That has gone hand in hand with the explosion of the internet phenomenon. In short, the web has become a sort of land of conquest for every type of entrepreneurial initiative created by exploiting its possibilities. Among the most evident we find are two drivers: the development of the direct-to-consumer distribution model, cutting out intermediaries, and the crowdfunding phenomenon.

And after innovators like Christopher Ward, who launched his first collection in 2004, there has been a veritable flourishing of watch brand presentations of every kind and type, from the most technical to the most commercial. We have collected 30 of the most significant ones from all over the world: are you ready to discover them with us?

The great success of luxury mechanical watches, with their prices peaking during the past year, also has downsides, one of which is that watches are small and valuable, and there is no easy way to establish their legitimate provenance. In short, they are ideal items to be stolen! Can anything be done to defend against these crimes? The answer is yes: it only takes a few steps to secure one's beloved timepieces and safety. So let's check together how!

Sellita vs ETA - What’s the Difference? The most significant difference between ETA and Sellita are that the movements produced by the two companies are equivalent but not identical.

Here, you'll find an overview of some of the most popular and admired elements that feature in watches!

Cleaning a leather watch band is important to preserve the value and aesthetics of a watch. But luckily, it is also rather simple. Here you will find a few tips on how to clean a leather watch band effortlessly and quickly.